Things that each person must cherish and put into action

• The right and virtuous path

  To gain confidence by consistently doing the right thing in a fair and open manner.

• Friendly competition

  Interaction among individuals who share the same ideal as well as commitment to co-learning and co-creation that brings out the highest potential of each.

• Gratitude

  Understand that our lives depend on the people and things that surround us, and to show respect for that fact.

• Creating fans

  Our own happiness lies in continuing to create new fans and seeing them increase in number.

• Customer-orientation

  To always value communication with our customers by listening carefully to customer opinions in order to meet customer expectations.

• Forward thinking

  To always keep our gaze fixed on the future, envisioning what it should look like and setting a clear path for getting there.

• Responsibility

  To know the role that one needs to carry out, declare it, and achieve it without fail.

• Challenge

  To take on challenges without fear of failure, continually think of ways to accomplish the task and put them into practice.

• Innovation

  To bring about change within oneself and to the world, unfettered by traditional ideas.

• Cooperation

  To put our strengths together as we work towards the same goal.